About Anhui New Broadcasting & TV Center
Standing at the south end of Swan Lake in Hefei, Anhui Broadcasting and Television Centre is the signature headquarters of the Anhui region’s largest television producer, while offering the highest observation point in the region. Its elongated, curved form optimizes circulation between functional and open areas by providing various lobbies and public spaces for multifunctional use. The tower’s facilities are divided into two different sections: the lower portion is home to all broadcasting studios, multimedia companies and technical service areas, while the upper portion contains offices. The building features the largest multifunctional broadcasting hall in Asia, at 3,600 square meters.
The innovative structure showcases fluidity through its swift upward momentum, recalling an unfolding paper scroll. This subtle spiral shape conceptualizes ancient Chinese wisdom as physical representations of local Li style fonts; traditional Chinese calligraphy adorn the outer skin of its double-layered facade. The outward culturally traditional influences offer a unique contrast to the modern, high-tech functions of the Centre itself.